Public Affairs 

Where public affairs meet profits.
 
Do you regularly ask these questions about your outreach activities?  "How did they …
• affect revenues?”
• attract customers?”
• reduce costs?”
• reduce cycle time in the sales process?”

The key to answering these questions lies in connections – reaching the right people with the right messages and building the right relationships to positively impact your business. It’s not just ‘getting the word out.’
 
Talking Points takes a magnifying glass to your real business goals, concentrating  the effect of external relations. It clarifies business goals, asks what measurable success looks like, and helps build the functions and capabilities to achieve success.

Talking Points Accomplishments
Carolinas Nuclear Cluster
Charge: Build a nuclear industry collaborative in the Carolinas to attract firms, build the supply chain and garner support.
Approach:  Establish membership criteria; develop and implement a strategic plan that drives workforce development, economic impact analysis, technology development and public policy projects.
Result: Increased membership in the Cluster by more than 30%. The collaborative has a financial plan and is self-sufficient. The two-state economic impact is defined. Regular communications occur with state and national policymakers.

NC General Assembly
Charge: Help anchor the motorsports industry in the Charlotte Region.
Approach: Manage a project that includes consulting resources, and independent economic and employment analysis; create and manage communications to policy makers, media and civic leaders.
Result: Original study became a catalyst for improved engineering and motorsports educations support, and has become the measure of economic and employment impact in the state within this industry.

Charlotte USA – The New Energy Capital
Charge: Develop a strategy touting the Charlotte Region as an energy and engineering hub.
Approach: Assemble business leaders into workgroups for energy capital economic development efforts. Work behind the scenes with Duke Energy and regional energy business leaders to identify and coordinate executive participants for a watershed event.
Result: New business network has specific objectives to advance the energy and engineering industry in the Charlotte Region. Established an energy forum with national energy CEOs and federal policy makers, working with the Charlotte Business Journal.